PureWay-CŪ is an exciting new form of Vitamin C that contains vitamin C-lipid metabolites. This consumer friendly form enhances delivery, availability, absorption kinetics, distribution, uptake, concentration, and utilization efficacy of essential vitamin C in the body. PureWay-CŪ also prolongs blood plasma and tissue retention of vitamin C. It was developed to prolong the biological activity and beneficial biochemical functions that are vitamin C-dependent, target multiple metabolic areas, and promote valuable benefits in human health. Pharmacological Relevance • Vitamin C has been implicated as an important dietary component for the healthy physiological and metabolic activities which include the development of healthy neurites, prevention of neurodegenerative diseases, wound healing in vitro and in vivo, and reduction of toxin-induced leukocyte inflammatory hyperactivation • PureWay-CŪ is a readily available source of vitamin C activity, and may be useful as an effective pharmacological product and as a promising daily dietary additive. • PureWay-C positively impacting activity, functions and human health. Further, as a consequence of enhanced uptake and retention, PureWay-CŪ has a greater beneficial effect on cardiovascular health, as judged by reduction of plasma oxidized low density lipoproteins and C-reactive protein levels after PureWay-CŪ supplementation. In this regard, PureWay-CŪ is the vitamin-C formulation of choice for those seeking the health benefits of vitamin-C supplementation. Consumption of PureWay-CŪ increases plasma vitamin C as well as decreases oxidative stress and biomarkers of inflammation, which indicates that the protective effect of PureWay-CŪ may extend beyond their antioxidant capability. It should be remarked that C-reactive protein is a marker of inflammation found to be associated with future coronary artery disease (CAD) and cardiovascular risk in a variety of clinical settings. Oxidized low-density lipoproteins are a systematic marker of oxidative stress. Inflammation and oxidative stress are major factors in CAD. Epidemiologic studies have suggested that low levels of antioxidants are associated with increased risk for CAD and that increased intakes are protective The Proof is in the Research! The information above appears published in Med Sci Monit 2007; 13(3): BR51-58; Med Sci Monit 2007; 13(10) and additional unpublished research studies Protection of the nervous system from neurodegenerative diseases – Enhance Neurite outgrowth 
Reduced xenobiotic-induced leukocyte hyperactivity and inflammatory damage 
Protection of the immune system from xenobiotic-induced inflammation mechanism 
Promotion of fibroblast adhesion during wound healing process 
- Research evidence supports PureWay-CŪ as an effective ingredient to significantly maintain healthy physiological and metabolic activities that are vitamin C dependent.* - Research evidence supports PureWay-CŪ as an effective ingredient that could win the race to bioavailability of different form of vitamin C and reshape the way you care for your health.* - Research evidence supports PureWay-CŪ as an effective ingredient and readily available source of vitamin C activity, and may be useful as an effective pharmacological product and as a promising daily dietary additive.* Remarkable antioxidant and free radical scavenging properties. 
In summary, these data confirm and show that PureWay-CŪ may dose-dependently and significantly inhibit free radical. Dietary or supplemental PureWay-CŪ may provide efficient antioxidant protection to humans and animals from all these oxidation products or processes of oxidation that contribute to the pathogenesis of cancer, cardiovascular diseases, and other age-related diseases by citotoxic, genotoxic and proinflammatory mechanism and atherosclerosis. PureWay-CŪ is more rapidly adsorbed and more highly retained by the human body than other traditional forms of vitamin C 
PureWay-CŪ enhances uptake and retention PureWay-CŪ A Most Consumer Friendly Formulation 
PureWay-CŪ is directly associated with greater reduction of plasma levels of C-reactive protein, beneficially impacting on the cardiovascular and immunological systems 
PureWay-CŪ is directly associated with greater reduction of plasma levels of Oxidized LDL, beneficially impacting on the cardiovascular and immunological systems 
Scientific Research Comparative research studies in vitro and in humans demonstrate that PureWay-CŪ is more rapidly absorbed and leads to higher plasma and cellular levels, having faster and more beneficial effects than ascorbic acid, calcium ascorbate and other ascorbate brands. These benefits include better stimulation of neurite outgrowth, increased fibroblast wound healing activities, increased protection of the immune system from xenobiotic induced inflammatory mechanisms, and greater reduction of plasma levels of C-reactive protein and oxidized LDL, as well as more potent antioxidant and higher free radical scavenging capabilities.* *The information above appears published in Med Sci Monit 2007; 13(3): BR51-58; Med Sci Monit 2007; 13(10) and additional unpublished research studies. The Proof is in the Research! Top reasons why PureWay-CŪ makes a difference: • Unique Product • No competition from others with the same composition • Composition, manufacturing process and its method of use are patent-pending • PureWay-CŪ is a Trademark protected in several international classes covering a wide variety of goods and services • Efficacy • Documented efficacy in research studies (published, unpublished but already submitted to peer review magazine, and in progress with promising and positive superior results in humans) even when compared to other vitamin C preparations • The Proof is in the Research! • Peripheral Benefits • More rapidly taken-up and absorbed by cells than other forms of vitamin C • PureWay-CŪ demonstrated the best absorption rates of other forms of vitamin C tested for all time points • More rapidly adsorbed and more highly retained by the human body than other traditional forms of vitamin C • PureWay-CŪ is directly associated with greater reduction of plasma levels of C-reactive protein and Oxidized LDL in human clinical study • Potent antioxidant and significant free radical scavenging capabilities • Antioxidant Protection • PureWay-CŪ delivers effective antioxidant and free radical scavenging activity • Antioxidants fight free radicals • PureWay-CŪ showed a 93% scavenging of DPPH free radicals • Faster and greater beneficial effects than other forms of vitamin C • More rapidly stimulated healthy neurons • More rapidly promoted wound healing • More rapidly protected immune system • To date, the research confirms that: • The Proof is in the Research! • Taken together for each of the above researched beneficial activities, PureWay-CŪ has been shown to act more quickly than other tested forms of vitamin C • The more rapid cellular localization of PureWay-CŪ compared to other forms of vitamin C explains the ability of this formulation to better enhance benefits and correlate to an improved protection • The increase rate of absorption of PureWay-CŪ correlated with a greater protective effects • The rapid uptake explains the ability of the PureWay-CŪ to better exert these benefits • The researched studies showed that PureWay-C has better adsorption kinetics and becomes more available with better protective benefits than other tested forms of vitamin C • More Winning Properties • PureWay-CŪ: It works. It’s natural. It’s proven • Emerging science suggests that PureWay-CŪ may help maintain healthy physiological and metabolic activities that are vitamin C dependent, which may provide benefits to millions of people in the U.S. • New – Unique - Proprietary & Science-Based • Learn how PureWay-CŪ can expand your product offerings and strengthen your competitive advantage. • PureWay-CŪ offers an innovative, value-adding solution for companies focused on product improvements or exploring new opportunities to differentiate their brand. PureWay-CŪ and related logos are registered trademarks of Innovation Laboratories, Inc. PureWay-CŪ is manufactured exclusively by Innovation Laboratories, Inc. *These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 
| Natramune™ (PDS - 2865Ū) RESEARCH |  | 
| NEW, branded, clinically tested ingredient! Innovation Labs, Inc’s dedication to research.
Immune Wellness This support continues aggressively with our newest research involving the areas contributing to: + Supports Natural Immune System + Learn the Secrets of a Healthy Immune System + Immune Ingredient Science + Ingredient that Takes a Distinctive Approach to Immune Health + Ingredient of Exceptional Quality and Bioavailability + Evidence-Research Based Ingredient you can trust + Ingredient that Put a Little Activity of Cells Into + Ingredient that has Positive Impact on The Immune System The all-natural, NatramuneTM (PDS-2865Ū), modulates the body’s immune system to strengthen resistance and maintain wellness. | Clinical evidence supports NatramuneTM as an effective ingredient to stimulate and enhance the immune system's response by increasing Natural Killer (NK) cell activity.* |  |

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| The bar graph analysis demonstrates the overall percent change of Natural Killer Cell Cytotoxicity (NKCC) after 2 weeks on NatramuneTM(PDS-2865Ū) supplementation. The results demonstrate that NKCC increased in all 5 study participants. (Chavoustie et al. 2003. “Results”. JANA. 6(2). | The mean percent of Natural Killer Cell Cytotoxicity (NKCC) at baseline is 10.1%. After 2 weeks on NatramuneTM(PDS-2865Ū) supplementation, the mean percent NKCC is 27.18%. The overall mean NKCC increased 17.08%. (Chavoustie et al. 2003. “Results”. JANA. 6(2). | An analysis of variance was performed, indicating a significant different at 95% confidence between baseline 2006 and supplementation with NatramuneTM(PDS-2865Ū) 2007. The functions of PMN are the important defense mechanisms in the immune system. Specially marine mammals are protected by these mechanism from the aquatic environment. |
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